Boutique: £2,000 a month for 5 links
Boutique works out at £400 per link and suits agencies testing the partnership or running link acquisition for one or two clients. Five placements a month is enough to show a client visible movement in their backlink profile without committing your agency to volume it has not sold yet.
Everything in the larger plans is included: placements on real publications in the DR 40 to 95 range, agency-branded or unbranded reports, per-client campaign separation and an NDA on request. The only thing that changes between plans is the volume and the per-link rate.
Established: £3,499 a month for 10 links
Established is where most partners settle. Ten links a month at £350 per link (rounded from £349.90) typically covers two to four active client campaigns, and the per-link saving against Boutique adds up to £500 a month at the same volume.
At this level the reselling maths starts to look like a proper revenue line. At our recommended retail of £550 per link, ten links bill £5,500 a month against a £3,499 cost, a margin of £2,001 before your time, which is why we built the margin walkthrough around this plan.
Portfolio: £6,499 a month for 20 links
Portfolio is the volume tier: twenty links a month at £325 each, our lowest partner rate. It suits agencies with five or more clients buying link acquisition, or a smaller number of clients on aggressive programmes.
Volume does not change the sourcing standard. Every placement is earned through outreach to real publications, and nothing comes from networks of sites built to sell links, bulk marketplaces or anything bought off a menu. If we cannot fill a month to that standard, the shortfall rolls forward rather than being padded with weaker placements.
What to charge your clients: recommended retail
Your resale price is your business, and we publish recommended retail guidance to price against: £3,500 a month for 5 links (£700 per link), £5,500 a month for 10 (£550 per link) and £10,000 a month for 20 (£500 per link). Treat those as suggested resale figures rather than rules; many partners fold the volume into a wider retainer instead of quoting per link.
Priced at recommended retail, the monthly gross margin is £1,500 on Boutique, £2,001 on Established and £3,501 on Portfolio, before your account management time. The margin maths page works each scenario through in full.
The terms, in plain English
Plans are billed monthly by invoice to your agency, in advance, covering all client campaigns under the plan. There is no setup fee and no long lock-in: either side can end the partnership with 30 days notice. You can move between plans at the start of any month, so agencies often start on Boutique and step up as they sell the service through.
Unused links within a month roll into the next month rather than expiring, within reason. What we will not do is guarantee rankings or name specific publications in advance, because nobody doing genuine outreach honestly can. The agency FAQ covers the rest of the fine print.