What each report contains
One row per placement, with everything a client or their consultant would want to verify: the live link URL, the publication it appears on, whether that is the Mirror, the Daily Record or a specialist trade title, the authority range of that publication, the anchor text used, the target page on the client's site, and the date it went live. A short summary up top gives the month's totals and any notes worth passing on.
Nothing in the report requires interpretation by us. A sceptical client can click every URL and see every placement sitting inside real published content, which is precisely the test we build for.
Branded, or invisible
White label reporting works two ways here, and you choose per client. Agency-branded reports carry your logo, your agency name and your colours, so the document reads as an internal deliverable. Unbranded reports carry no identity at all, useful when you want to paste the contents into your own reporting template or a client dashboard you already run.
What never appears, in either version, is us. No footer credit, no metadata giveaway, no portal link back to a third party. We checked the document properties too, because someone eventually does.
The forwarding workflow
As the month closes, the report lands in your inbox per client campaign. Most partners spend two minutes scanning it, add a covering paragraph in their own voice and forward it on. If a placement needs context, the notes field already explains it, so you are never caught answering a question the document raised but did not answer.
Because placements land progressively across the month, partners on larger plans sometimes ask for a mid-month snapshot as well. That is available on request at no charge, in the same format.
Per-client separation, enforced
Each client campaign is reported separately, always. Running four clients on one partner plan means four reports, each scoped to its own brief, targets and placements. No client document ever references another client, another campaign or aggregate numbers across your account.
Your own account summary is different: you get a single monthly view across all campaigns for your internal tracking, alongside the per-client documents. One invoice, one summary, and a clean report per client to forward. That is the whole white label reporting system, and it is deliberately boring.