What reselling actually looks like
You sell link acquisition to your client at your price, on your paper, under your brand. You pass us the brief. We do the outreach, land the placements inside articles on real publications and news sites, and send you a report formatted for your agency. You forward it, invoice your client and keep the difference. The client experience is identical to having an in-house team, except the team never calls in sick and never leaves for a competitor.
The programme runs on the same three partner plans as everything else: 5, 10 or 20 links a month, split across your clients however you choose.
Who becomes an SEO reseller
The pattern is consistent. Web design studios whose clients ask what happens after launch. Paid media agencies watching retainer budgets drift towards organic. Content agencies whose articles need authority behind them to rank. And established SEO agencies that can sell and strategise but find outreach the least profitable thing their senior people do.
In each case the story is the same: the demand already exists inside their client base, and the blocker is fulfilment. An SEO reseller programme removes the blocker without a single hire, which is why it tends to pay for itself with the first client who says yes.
The economics, briefly
Partner rates are £400 per link on the 5-link plan, £350 on the 10-link plan and £325 on the 20-link plan. Our recommended retail guidance runs from £700 per link at low volume down to £500 at twenty links a month, which puts gross margin roughly between 30 and 50 percent depending on plan and resale price.
Those resale figures are suggestions rather than a promise about your market, and the full worked examples live on the margin maths page. The short version: on the 10-link plan at the suggested £550 per link resale, you bill £5,500 against a £3,499 cost, a difference of £2,001 a month before your account management time.
How we protect your position
A reseller programme only works if the reseller cannot be cut out, so the protections are structural. We never contact your clients. We sign NDAs before names are shared. We hold no public client list and never use partner agencies in our marketing. Reports carry your brand or none. And because you hold the client contract and the pricing, the commercial relationship is yours in every sense that matters.
If you are currently reselling through another provider and thinking of moving, the switching guide covers how to transition without your clients noticing a thing.